U2 hosts most successful tour ever, breaking Rolling Stones record

U2 has offically hosted the most successful tour in music history, with its "360" show expected to gross more than $700 million by the time the tour ends on July 30 in New Brunswick, Canada, Billboard.com reported.

On Sunday, the sold-out show at Morumbi Stadium in Sao Paulo inched past the previous record holder – the Rolling Stones' two-year Bigger Bang tour, which grossed about $550 million from 2005 to 2007.

"These numbers are staggering, a fantastic result," tour producer Arthur Fogel told the website. "U2 has invented a new style of rock show and they continue to deliver their fans the best possible live experience."

U2 manager Paul McGuinness said the group was very proud to add this milestone to its long list of achievements. "To set it with a further 20-plus shows to go on the tour is kind of mind-blowing," he told Spinner.com. "It means that it's a record that will probably never be outstripped."

McGuinness also revealed to the website that the group and particularly Bono - who he described as a "closet General Patton" – mapped out a military-style approach to their worldwide travels. "We would talk about territories and conquering them," he said. "So for us, this is a real victory."